NEW HEALTHCARE MARKETING VEHICLE LAUNCHES TO HELP AMERICANS LIVING WITH CHOLESTEROL, DIABETES AND OBESITY
Released on: March 11, 2008, 12:07 pm
Press Release Author: HealthScreen Direct
Industry: Healthcare
Press Release Summary: A Valpak-styled tool for specific disease states, HealthPak was conceived by Jason Buchwald, M.D., a board certified emergency room physician in Miami, to address the growing epidemic of Americans living with high cholesterol, diabetes and obesity.
Press Release Body: FT. LAUDERDALE, FL - MARCH 11, 2008 - HealthScreenDirect, a corporate wellness and direct-to-consumer health screening services company, announced today the launch of HealthPaks. This innovative cooperative advertising and marketing vehicle will feature exclusive health related products and services targeted to Americans living with high cholesterol, diabetes and obesity.
Currently, there are more than 100 million Americans with high cholesterol, almost 75 million living with diabetes and pre-diabetes, and nearly 134 million who are either overweight or obese. HealthPaks now provide a targeted, direct-to-consumer marketing opportunity for companies' products and services that help consumers manage these medical conditions and live a healthier lifestyle.
Founded by Jason Buchwald, M.D., a board certified emergency room physician in Miami, Florida, HealthPaks were developed to address the growing epidemic of Americans living with high cholesterol, diabetes and obesity.
"The statistics are staggering as more and more people are living with these diseases than ever before," said Dr. Jason Buchwald, CEO, HealthScreenDirect, LLC. "Cholesterol is a major contributor to heart disease, the leading cause of death in the United States. More than 1 million Americans are diagnosed each year with diabetes and nearly one-third of people are unaware they even have the disease. In addition, two-thirds of the adult population is overweight and one-third of them are obese."
HealthPaks will be distributed to self-identified consumers living with the three disease states. Each HealthPak will feature no more than 10 category exclusive advertisements per mailing, which will guarantee high-visibility. Categories range from pharmaceutical companies and retail pharmacies to consumer good manufacturers and medical associations, among others.
HealthPak advertisers will also benefit from affordable pricing through a cooperative arrangement and positioning with other top healthcare and consumer brands in a national program. For a rate card or additional information on becoming an advertiser in HealthPaks, visit healthpak.healthscreendirect.org or call 1-800-940-7645.
"With so many people affected by cholesterol, diabetes and obesity, HealthPaks will also serve to provide consumers with valuable educational information and healthy living guidelines," said Dr. Buchwald.
Following the launch of the Cholesterol, Diabetes and Obesity HealthPaks, the program will expand to include several other medical conditions such as arthritis, back pain and hypertension. HealthPaks will also soon be available online and via email.
About HealthPak:
HealthPak is an innovative cooperative advertising and marketing vehicle featuring health related products and services targeting Americans living with high cholesterol, diabetes and obesity. Founded by Jason Buchwald, MD, a board certified physician in Miami, Florida, HealthPaks were developed to address the growing number of people living with these disease states. For more information about HealthPak, please visit healthpak.healthscreendirect.org or call 1-800-940-7645.
About HealthScreenDirect:
HealthScreenDirect, LLC, is a corporate wellness and direct-to-consumer health screening services company that focuses on delivering affordable, convenient and confidential testing for diabetes, cholesterol, hypertension and obesity. For additional information, please visit www.healthscreendirect.org.
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